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MTV.
Like Really Real.

We were approached by MTV to direct a campaign designed to reignite viewer’s passion and excitement about their reality offering. And what better place than MTV for reality, after all they invented the format with ‘The Real World’ in the 90’s. Along with the MTV team, we took the real concept and really ran with it. Embracing it, poking fun at it, and having a laugh the whole time. Summer co-directed the spots with MTV, we promo produced the spots and edited them to a bespoke music track we made for the campaign. The track had to be punchy, memorable and fresh sounding. We then collaborated with Hank Mango as they brought it to life with some super fresh motion graphics. Overall the campaign went down a treat! Now shhhh! I’m trying to binge the new series of Catfish.

We’ll bring you the rest of the spots as they come out, for now, here is the first in the series!

Direction, Music Composition, VO, Edit, Audio Post: Josh Graham, Summer Studios
Concept: MTV Australia
MTV Creative Team: Amy Micallef, Demi Zantides, Rob Rosenberg
Creative Director: Rob Rosenberg
Motion Graphics: Supriya Bhonsle @Hank Mango
Hank Mango Team: Michael Saad, Dave Cochrane.