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Enerate - The Interactive Visual Album
It’s really quite rare that you get to make a world first. In 2017, the interactive visual album we made for Australian band Enerate, was just that. For their new album, we produced an interactive music video for each of the 8 songs, the Interactive Visual Album came as a mobile app. This is the future of music videos. It contains music videos with multi-tangent narratives, video games, and viewpoint controls. The first of it’s kind, the Interactive Visual Album was selected to be a part of Bigsound Tech in 2018, for entrepreneurial excellence in new music technologies, and also showcased at VIVID Sydney’s Clipped Music Video Festival.
Download the app here.
Case Study
The Interactive Visual Album App was
Creative Directed by: Josh Graham, Summer
Development by: Seb Lecocq, Summer
Promo Video
The Music Videos
The brief was, each song on the record has to have a music video, and each of these music videos would have to work as a standalone linear music video, as well as have an interactive version in the app. Below are the videos in linear form. Play the interactive versions here.
In the Interactive version of “Unstoppable” when the band jump into the ocean, they turn into video game characters, and you can actually play the game to get to the next part of the song!
In the Transit Lounge interactive video, you can swipe to take the kid into different worlds.
In ‘Half Asleep’ You can choose from 4 alternate endings to the narrative.
In Transit Lounge you can add some more magic to the story by adding bubbles with your finger
To see all of the music videos made for Enerate’s Interactive Visual Album, download the app here.