Branded Content
Share Some Good
Share Some Good is a social change campaign in a partnership between Vice, FYA and YouTube. The main concept behind the campaign is to counter online hate speech, and arm young video creators with all the tools to use their medium to spread positive messages and change the narrative around a variety of issues.
During this campaign, Summer Studios Digital also created “Share Some Good” booth - a YouTube interactive video Installation, where participants could log their ideas for countering hate speech and extremism in a video diary, as seen in the piece below.
Directed & Edited by: Summer Studios
Produced by: Rebecca Mok
Social Change Agency: Love Frankie
Clients: Vice, FYA, Google
Nike: Always On -Thea Slatyer
A piece for Nike produced in association with MTV Brand Solutions, chatting to Australian football star Thea Slatyer.
Edit: Summer Studios
Creative: MTV Brand Solutions
CD : Vanessa Zuppicich
The Flux
We worked on the design and info graphic packages for a social series with Milk Money called The Flux. The idea was to engage youth on social issues relating to health and technology, brought to you by NIB. The videos are used on social, and on a hub website theflux.com.au
Motion Design: Summer Studios
Creative Agency: Milk Money
Client: The Flux, NIB
Tom Organic
We animated these social pieces for Tom Organic for their #PitchForPuropose campaign, supporting next generation female entrepreneurs achieve their ambitions.
Animation: Summer Studios
Illustration: Elana Robson
Creative Agency: Crybaby
Airtasker
In 2016 Airtasker launched into the Australian market with their first television communication piece 'Like A Boss'. We wanted to create a Behind the Scenes film that would be super engaging, carry the concept further, and work as a stand alone piece of content.
Direction & Edit: Summer Studios
Agency: UDKU
Urban List + Fitbit
Summer Studios collaborated with Urban List offering post production for their branded content pieces featuring local influencer Chase Zera.
Animation & Post: Summer Studios
Buzzfeed: Social Videos
Summer was approached to work on some fun little social videos for Buzzfeed. It was all about integrating branded products in an easy to digest, lighthearted manour. Something you can digest in a 5 second scroll.
Creative: Shahn Devendran, Buzzfeed
Editing & Motion Graphics: Summer Studios
Lifestyle: Social Video
We worked with Foxtel’s Lifestyle channel, who were breaking into the sharable content market to create a short piece on Cheerleading in Australia.